top 10 genre conventions - acoustic folk

From watching folk acoustic videos i have learned that conventions are used throughout and my top 10 are:
1. playing an instrument
2. subtle/natural/ non glamours image
3. naturtal location
4. soft focus
5. slow pace editing
6. performance is very subtle, from the heart and no dance routines
7. close up of the artist
8. editing to change the colour to black and white
9. heavenly lighting
10. exaggerated shadows

genre research - acoustic folk

In Ed Sheeran's video drunk you can tell the difference between the verse and the chorus by when the chorus is being sung the music gets quicker and its the same chorus throughout and you can hear by the music changing that it is the chorus. The video just flows on when it comes to the chorus it doesn't come back to the singer singing it carries on with the storyline. When Ed is in the pub he drinks a shot it’s drinking with the beat and when he bangs glasses with the cat it is also on the best of the music. When Ed and the girls go home they are dancing and the editing is done so that every time they change camera angle it changes to the beat. In the video the main character is Ed and you see close ups of his face and his facial expressions so that you know he is the main star. In percentage about 50% of the video is related to the lyrics because they are getting drunk and the lyrics are about getting drunk. You see them having shots and drinking beer. The overall concept of this music video is that Ed is trying to get over a girl and y doing that he is going out and getting drunk with a cat but in the end of the video you see that Ed was really asleep and none of it happened and he was dreaming.  

In Ben Howards music video keep your head up they are crating a slide to go down the the woods by a river. The video is how they progress on building the slide and then going down it. You cannot tell in the video when the chorus is because they carry on and don't change hen the chorus is playing is stays the same. The video flows on and carries on with the story line. The beat and the visual do not go together. There is not connection between the beat of the song and what is going on in the video. 

They do not promote the star until you see the characters going down the slide. You see the star going down the slide holding a camera in front of him not someone videoing from the outside of the slide.

In this video the percentage of the visuals linking to the lyrics is 0% there is no connection between what they are singing and what they are doing in the video.

The overall concept of the video is keeping your head up and having fun with your friends which they are doing by creating a slide and jumping into the river with each other. 

In Gabrielle Aplin's music video please don't say you love me the video is about a couple and the girl is Gabrielle herself and they are going on a road trip and there car breaks down. The difference in the video when the chorus and the verse is being sung is that you always see Gabrielle singing the chorus close up to her face whereas the verses are explaining the storyline. 

In this video there is no connection between the beat and the visuals. 

To promote the star in the video you see close ups of her face when she is singing. She is also the main charter in the story so you get to see her throughout.

In this video the lyrics and the visual link about 25% throughout. Gabrielle is singing about saying you love someone and your partner not saying it back and this happens in the video.

The overall concept of this video is being in a relationship and one person saying they love the other and not getting it said back and getting upset but it doesn’t mean that they still don’t like each other.

Lyric mood board - initial inspiration

My initial inspiration has arisen through connecting with the lyrics. My mood board is very dark and sad because the lyrics are about someone who does not feel apart of this world and someone who wants to run away from everyone because they are being bullied. They feel disconnected, which is the title to this song and it makes me think about plugs being disconnected from the sockets and a lonely girl sitting in a dark room by herself not wanting anyone to get in or for her to go outside. My main vision at the moment is a recurring motif of a girl running (looking pained, sad, anguished) but never reaching a destination. Another key idea is at the end of the video for a character to disconnect all of the electrical appliances in the room and to be faded to black t represent her depression. 

the autuer theory

the auteur theory

the auteur theory is a theory is that the auteur brings something unique and personal to each of the video which they make. this shows the directors own creative vision which you can recognise straight away. 

Chris Cunningham has his own unique style which you can see in his videos that he has created. for example in Aphex twins 'come to daddy' and madonna 'frozen' in both videos there are similar styles. Cunningham likes to use dark colours like black and grey. Watching his videos makes you feel very uncomfortable. he also liked to use CGI and very quick pace shots and editing.

We also looked at Hype William's and several of his videos Beyonce 'check up on it' and Kayne West 'gold digger'.  by watching his videos you can see that he has a unique stle. he is very secist andlikes to show off womens bodies

Andrew Goodwins theory

3 different types of music videos

Narrative
A narrative music video is when there is a story throughout the music video.

Performance
A performance video is an artist being filmed singing and performing for the video in front of a crowd or not

Conceptual
A conceptual video is an abstract idea which has no correlation to the music its just very random and crazy.

the search for my artist

To find my artist i knew a girl in called Florence Hearn who sings in my school. I asked her if i could use one of her songs but she only had covers of songs of which i could use. Over the summer she wrote a song a bout bullying and said that i could use it off of her official website and she said she is going to get a copy on a CD for me.