the auteur theory
the auteur theory is a theory is that the auteur brings something unique and personal to each of the video which they make. this shows the directors own creative vision which you can recognise straight away.
Chris Cunningham has his own unique style which you can see in his videos that he has created. for example in Aphex twins 'come to daddy' and madonna 'frozen' in both videos there are similar styles. Cunningham likes to use dark colours like black and grey. Watching his videos makes you feel very uncomfortable. he also liked to use CGI and very quick pace shots and editing.
We also looked at Hype William's and several of his videos Beyonce 'check up on it' and Kayne West 'gold digger'. by watching his videos you can see that he has a unique stle. he is very secist andlikes to show off womens bodies
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